Nick Houpt: 0:02

Welcome back to the Life Well Balanced Podcast, where we explore how self-awareness, growth, and purpose intersect to create a truly fulfilling life. In this episode, we're joined by none other than Justin Bullock, co-author of Tilting the Balance, the book we are coming out with together, for an honest and deeply inspiring conversation about the six-year journey behind the book. Together, Justin and I share the highs, lows, and lessons learned while turning years of personal growth, challenge, and friendship into a guide designed to help others find purpose, balance, and alignment in their own lives. What we cover in this episode is how burnout, self-discovery, and friendship sparked a six-year collaboration that turned into a movement. Discovering purpose, identifying what's truly relevant, and learning how to execute change in everyday life. Why every journey toward balance starts within, before goal setting, before habits, before anything else. How technology like AI can become a tool for mindfulness, creativity, and personal growth when used intentionally. The power of surrender, resilience, and learning to trust the process even when life doesn't go the way you planned. This conversation isn't just about writing a book, it's about the process of becoming the kind of person who could. So take a breath, open your heart, and settle in. This is the Life Well Balanced Podcast with Justin Bullock and me, your host, Nick Haupt. This episode of the Life Well Balanced Podcast is brought to you by Life Force Healing. If you've ever felt like your body is carrying stress, tension, or old patterns you just can't shake, body coating. It's a gentle, powerful process that helps identify and release trapped energy, restoring balance to your mind, body, and spirit. Life Force Healing is here to guide you toward realignment, resilience, and renewal. Because when your energy flows freely, you live freely. Learn more at lfhealing.com. We're also sponsored by IV Luxe Infusion, a luxury mobile IV hydration service that brings wellness straight to your doorstep. Whether you're recovering from a long weekend, preparing for peak performance, or just need a boost, their licensed medical professionals deliver hydration and nutrients tailored to your body's needs. Think of it as a premium self-care administered safely and comfortably wherever you are. IV Luxinfusion, wellness redefined. Book your session today at IV Luxinfusion.com. And don't forget to use the promo code LIFEWELLBANS. This is the Life Well Balanced Podcast with me, your host, Nick Halb.

Justin Bullock: 2:55

A life well balanced for me. For me, a life well balanced is simply life well balanced is thinking well balanced is all right.

Nick Houpt: 3:06

My man Justin Bullock. What's up, buddy? Good to see you.

Justin Bullock: 3:11

You too. Very good to see you.

Nick Houpt: 3:13

Awesome. This has been a long time coming, my friend.

Justin Bullock: 3:17

I know you've been working hard to put all this together, and it's exciting to be a guest on your podcast. That's really awesome.

Nick Houpt: 3:23

It's good to have you in here. This format's going to be a little bit different. We're not going to stray too far away or anything, but we have some very exciting news that we want to talk to people about, right? Yep. We have the launch and pre-orders of Tilting the Balance with my good friend Justin M. Bullock and myself, Nicholas A. Haup. And so we wanted to run through some stuff on who Justin is, how the book got started, and what we're looking to accomplish for our listeners and for everyone that we come talk to. But I want to start with acknowledging you, my man.

Justin Bullock: 4:02

Thank you.

Nick Houpt: 4:02

Uh we have been through a long journey.

Justin Bullock: 4:05

It's been roller coaster. It's been great.

Nick Houpt: 4:08

Yeah. Ups, downs, and everything in between, but we have stuck through it. I think that our communication has gotten a lot better. I think that our understanding of our individual emotions and each other's emotions have gotten a lot better. And I just want to acknowledge you for being on this journey with me, my man.

Justin Bullock: 4:29

Thank you very much. Yeah, thank you. And I want to acknowledge you too, because without you, we wouldn't have tilting the balance.

Nick Houpt: 4:36

Yeah.

Justin Bullock: 4:36

And we've been we've had a lot of great times in our friendship. And it's not just been all business, but we've certainly learned a lot from each other. And it's been a great journey, and I wouldn't want any other co-author through this process. So thank you, man. I appreciate it, man.

Nick Houpt: 4:49

Yeah. So we start with the who, what, and why? And it's a big question. And we have it as a big question because it opens everything up. And so let's start for our listeners. Who has influenced you to help mold you into the man you are today? What experiences have you been through that brought you here? And why do you do what you do?

Justin Bullock: 5:18

All right. So this is gonna be a 10-hour podcast. I will do my best to give the shortest synopsis of this pod as possible. So starting with the question was who has influenced me along the way?

Nick Houpt: 5:31

Yeah.

Justin Bullock: 5:31

Entrepreneurial parents and grandparents was probably part of that from an early childhood. A pivotal meeting with a gentleman named Thomas Strunk, who I met in 2013. I had moved to Jacksonville to be a health insurance broker. And I met this gentleman. He had a company, and it ended up having nothing to do with business later. We ended up becoming really good friends. And it did have to do with business from the standpoint that he's been one of my greatest mentors and he's been helping us a little bit. But yeah, Thomas asked me some questions when we first met that totally transformed my thinking. And after his mentorship, that's what got me into entrepreneurship and into some some different things as time went on. The real estate world was was his introduction. So that was probably one of the most pivotal people in my life. And you, believe it or not, were a big part of that. You and Jeff Meredith. I think we tributed him in the book to he was reading The Slight Edge by Jeff Olsen, and he made all these plans and had weird stuff on his walls.

Nick Houpt: 6:34

That was me and Jeff lived together. Yeah, yeah. And I read The Slight Edge first. That was his book. And he started yelling at me because I started highlighting it.

Justin Bullock: 6:42

Nice.

Nick Houpt: 6:43

And then he read it, and yeah, we had stuff all over the walls.

Justin Bullock: 6:46

Yeah, so that was kind of like, what are you guys doing? You know, this is this is interesting. And I I'll give a huge shout out to Shancar and Suda Favor with Lifestyles Rentals. Now I believe it is the Favor Group. They have Favor Property Group here in Jacksonville. They were my first real estate mentors and were wonderful to me. And so was the team over at Better Homes and Gardens Lifestyles Realty. And they helped transform my thinking and gave me a lot of opportunities to grow and to learn. I'll give a shout out to Jesse Lane, who is a general contractor here in Jacksonville. Learned a lot working with him. Grayson Marshall Jr., he's been a guest on your show. We've mentioned him quite a few times in the book. He's been a very transformative figure in my life through his influence and guidance and counsel. And there's probably a lot of other people that I'm not paying proper tribute to in this present moment, but there have been quite a few. And I'm very grateful for everybody in my life who's been a positive force of motivation and inspiration and encouragement. So yeah. A lot of who. A lot of who. Very grateful for that. As far as what is the next question?

Nick Houpt: 7:52

What experiences. Yep.

Justin Bullock: 7:54

Oh, so this question definitely catapults into the why. My original thought process was I was going to be a real estate guru. That was my whole deal. And I wanted to create a one-stop shop in the world of real estate. So I was operating as a full-time agent. I had founded a nonprofit organization that was centered around affordable housing. I was flipping houses, and I had a general construction company that I owned with Jesse for a little bit. I had an acquisitions company with a partner. And the whole deal was to create this one-stop shop. And amidst that process, you and I came together for the book. And I realized how out of balance my life was, how out of whack things were, and took a back seat on a lot of those companies and shut things down and decided to take a new approach. And then it's been a six-year journey for us to get to where we are now, where this is the full-time endeavor. What led me to my why? Is that the question?

Nick Houpt: 8:51

What experience led you to who you are?

Justin Bullock: 8:53

Yeah, burning myself out in the real estate world was a big part of it. And struggling with insecurities and childhood issues that I had not dealt with as an adult, which was part of why the personal development aspect of things piqued my interest. And yeah, you know, it grabbed my attention in the early phases because you know that's how we had come together for this. We were both, we'll probably jump into that too in a moment. We were both reading all these books and referring books back and forth to each other, but we were still struggling to make the changes. So we we realized that there needed to be some form of execution system, and that's essentially what we've designed. Well, yeah, so in in those processes of having my own personal issues that I felt like I wanted to overcome, burning myself out in the world of entrepreneurship, those things were what led to the book and to what my why is now, which my purpose is to help other people uncover their purpose in life and then to actualize it, you know, to to figure out. I think there's there's two common conditions that most people are plagued with currently. Either A, they have no destination in sight, you know, the the mountain that they want to climb, there's just so many mountains in the world that we can we can ascend on. You know, there's a lot of options and opportunities in this world. How do you figure it out? So I think a lot of people are very lost with where they want to begin. And I think there's another group of people who have a good clear idea of what it is that they want, but they don't know how to get there or how to begin making the ascent up to the top of that to the achievement that it is.

Nick Houpt: 10:23

Yeah, I know with me so many times in my journey too, it was I know I want to do this. I've started taking action, but I don't know how to do this or this or this. And even with the podcast, we started running the podcast, and we had no idea, and we just had to learn as we went. And then in the personal growth journey, and even with the book, with the process of writing the book, we had no idea what we were doing.

Justin Bullock: 10:51

Oh man, and that cost us too.

Nick Houpt: 10:52

It cut you, we I was telling someone before we came on, I said we paid for everything three, five, seven times because we didn't know what we didn't know. And so let's tie that into the book too of how is it a guide? How does someone that maybe on the path of I know what I want, I just don't know how to get there, or I don't even know what I want. Let's paint the picture of what this book does for that person.

Justin Bullock: 11:24

Yeah, for sure. I I've extrapolated that and we called it the four pillars of tilting the balance, but essentially there I believe there's four primary verticals that tilting the balance helps with somebody accomplishing, which the first is there's a tremendous amount of content and information in the world.

Nick Houpt: 11:44

Yeah.

Justin Bullock: 11:44

There was a book launch recently. I bought a pre-order for it, and it was Alex Harmozy's book launch. And in this book launch, you're gonna get this book and this book and this book, and it kind of made me realize how much content and information there really is in the world. And you know it's not just with Alex Harmozy's books, there's YouTube videos, there's there's so many podcasts. Oh, there's everything you could spend your entire lifetime and never even scratch the surface of how much information is out there. So the question is, what is the most relevant why and when? And that's what I believe our book does is because going to another one of those pillars, it's about purpose. So our book starts with creating your your personal mission, personal vision, professional mission statements, chief aim statements. We we walk through a Japanese exercise called Ikigai. There's a lot of information in there that walks you through discovering what's important to you and why. And that's where it all begins, is is purpose. You know, we don't we're not taught these things for the most part in grade school. These are just things that we sometimes aren't even taught in collegiate settings. So that's a big piece of it is what's your what's your why? And to to do a quick shout out to our friend Grayson, you know, it's also about starting with who. You know, Simon Sinek has start with why, and then Grayson has servant made, not self-made. And it's very much about instead of trying to look at things in the lens of how you want to help people and your why, you look at who you want to help first. And then that kind of helps you reverse engineer things. So we we do talk about that in our book too. So it's reverse engineering your purpose, having an idea of what content is relevant and when it's relevant and why it's relevant and how it's relevant through our workbook and how we compartmentalize life. And that's the next piece of it is we give a system to audit life in such a way that you can very quickly identify where there's areas where you need improvement or where there's areas where you want additional fulfillment or you want to learn more or explore more. And I I realized how much power there was to our book a couple years ago. I felt really off. I don't know if you've ever had an experience where you've just kind of felt off and you couldn't explain it. It's I don't feel right, I don't know why. So I did we have an exercise in the book about rating your life balance, and you take we take all the areas of life, and I did that exercise, and my hobbies, passions, and interests category was super low, and I was able to analyze that and realize that the reason I felt off was because I needed to be on a canoe.

Nick Houpt: 14:11

I think you called me after that.

Justin Bullock: 14:12

I might have, yeah, because what other system is out there that allows you to look at life and go, I need to be on a canoe right now. That's what's wrong with me.

Nick Houpt: 14:21

The last episode we were actually talking about nature baths too. Yeah, I love it.

Justin Bullock: 14:25

I love being outside and outdoors. Like it's very, you know, it's it's important. It's very important.

Nick Houpt: 14:30

Yeah, I I love the simplicity of the book too, because it really lets the person reading it fully immerse themselves in it without it being overwhelming. Yeah. It's very simple, it's very easy, and we almost made it so redundant of this is what you do, just to make sure it's very clear to help people move on to that next level.

Justin Bullock: 14:58

Yeah, and that's I think each chapter is only a couple pages long. Like we have a couple chapters that are up to 10 pages, but for the most part, it's quick. All we're doing is prompting questions and thoughts so that you, as the reader, are able to go through there and figure out what's important to you. It's not us. Grayson was a big driver of this. He's like, it's not about the results that I want for people, it's helping them get the results that they want. And that was our frame of reference when we put this book together, too, was hey, we just want to help you get whatever results that are important to you. Here's the framework for it. And that's our our last pillar is the execution system. You know, it's it's not just content that's there so that you can learn the information, it's it's an actual system for being able to apply that information. And I think that's what we were missing in our early journey with all these books that we're reading. You know, we're still struggling. Nick, why can't we get it together?

Nick Houpt: 15:50

Yeah.

Justin Bullock: 15:51

And and that's what doing 30-day challenges has done for us, especially over the last three years. Because we started out, we did some 30-day challenges, and then for the first three years, they were on and off. And then the last three years, it's been a consistent 30-day challenge. And the change and growth that's happened through that has just been astronomical. And it's a process. Like I put it as, and I think this was added to the book, it's like a game of tug-of-war. You know, it's very much like a game of tug-of-war with your current self and the self that you want to be later. And you have to you have to put that work in. And 30-day challenges becomes that anchor of on on the new side of your tug-of-war team, on the new version and vision of what you're you're desiring. So that because you have that accountability, it's allowing you to be a little bit stronger in your approaches toward becoming who you really want to be or toward attaining the results that you want the most.

Nick Houpt: 16:43

Yeah. And I what I appreciate too, when when we first started this book, it was Justin called me, and you can share that story if you'd like. Justin called me and said, Let's do a 30-day challenge together and let's write a book about it. And as we started doing these challenges and started diving into writing a book, now that's one chapter.

Justin Bullock: 17:05

Yeah, that's the end of our book.

Nick Houpt: 17:06

It's the end of the book because there's so much work that goes in before you get to that 30-day challenge as well. Where in the beginning of the book, we start on the inside and working on yourself inside first. And there's no goal setting there. It's just raising a lot of awareness and understanding who you are and what you want. And then we start going into the other categories of life that we break down, and then we help you organize that to get to a point to be able to take those 30-day challenges. So it's it's an inside job first. The whole book's an inside job. But then as you start implementing these changes and these action steps, you're going to start creating an outside life.

Justin Bullock: 17:57

And what's funny is that wasn't in our book originally either. The 10 fundamentals of self-love.

Nick Houpt: 18:02

That was something we that's we had some stuff about self-talk there.

Justin Bullock: 18:05

Yeah, self-talk.

Nick Houpt: 18:06

But that was just about it. There was just a little bit of self-talk, and then now half of the book is your inner work first.

Justin Bullock: 18:15

Yeah, because you have to start there, right? Everything begins with how you think and how you feel, and how you respond and how you react. And that is an internal foundation. And then the external aspects of life. So that's why we we structured it that way to start inwardly, then work externally, because there's always things that you can't control in life. But what you can control is the way that you think and feel and maneuver through the chaos of the world that we can be in.

Nick Houpt: 18:43

Yeah.

Justin Bullock: 18:43

Yeah.

Nick Houpt: 18:44

Yeah. Do you want to share some of the stuff that you felt you needed to change in your life? And uh I know I've shared mine and I can share more in depth with with my my struggle with alcohol and everything. And do you want to share some stuff that Yeah, I'm happy to.

Justin Bullock: 19:00

Yeah. I mean, at this point, it it's it's really wild to think back. My my personal development journey started back in 2015, and it was influenced by Thomas. It was influenced by Jeff and yourself with the personal development books. And I remember I did a meditation in 2015, and I have a picture of it somewhere where it said to have a notebook next to you and to write down whatever inspired idea came to you so that you wouldn't forget. And I did this meditation and I came out of it, and the first thing I wrote down in big bold letters was take action. And that was something that I used to not do. I'd pre I was a uh master of procrastination. And I remember Thomas, I would call him and he'd be like, Oh, I got this idea, and then he would just go do it or do something instantaneously. I was like, How does this kind of like just do things? Like, write that in there. Like me, I have to like think about it and ponder it, and it's gonna take me a minute to do that.

Nick Houpt: 20:00

Figure out how to do it. Yeah, yeah.

Justin Bullock: 20:01

Or if I even if I know how to do it, it's gonna take me a minute to muster up the energy to do it.

Nick Houpt: 20:05

Yeah.

Justin Bullock: 20:05

So that was that was a big fundamental change was that that at that meditation, and then it it started moving into taking action and reading books. And oh, over the course of time with the book, the reason that that I came up I'll share, I'll share the story openly. I've been kind of safeguarding it, but I I feel like I used to overindulge in marijuana. So the day after Christmas, 2019, which was how our book started, I was sitting in my mom's driveway and I was about to drive down to my grandparents in Central Florida, and I was smoking in the driveway, and right afterwards, all the hair on my body stood up, and it wasn't the marijuana, and it was like this very powerful feeling. And I just had this inspired idea of like, let me call Nick, because Nick was struggling with with alcohol. I I felt like I was struggling with some of my goals, and not all of it was marijuana-related. There was insecurities and things that I needed to understand that I didn't even understand at the time. And I believe our book and the self-awareness that came from that was a huge catalyst in making those changes too.

Nick Houpt: 21:13

So I was struggling with some other things with romantic relationships.

Justin Bullock: 21:17

Yeah, that was a symptom. Using substances to cope, it's a symptom of other issues. It's not usually the root, right? It's just the part of it. You know, when you look at, I don't know, if and on the frame over there, if you can see the tree behind you. Like for if the if the viewers can see it, but you know, we could sit here and talk all day long about each little leaf and each little piece of it, but it all stems down from one little seed. You know, the the plant comes from one foundational seed, and usually issues with substances or addictions or whatever it might be stem from something at its core. So yeah, that was we both had a lot of those issues with with different things that we needed to overcome from a mindset standpoint, insecurities, indoctrination, a lot of a lot of world views and social things and yeah, personal experiences that tie into that. But yeah, so the uh the idea for the book, and when I had called you, I I called Nick and was like, hey man, you know, you're reading all these books, and I'm reading all these books. This is back in my mom's driveway. You know, what if we did a 30-day challenge together and held each other accountable and then wrote a book about our experiences? And that was the initial conversation. And then as we started to come up with the premise for the book, I had read the one thing by Gary Keller, and I think Jay Papazon is the co-author for that. And in their book, they had six or seven different life areas, and then we expanded on that, and that's how we came up with the ten categories of life. And then fast forward about two years ago, I came across the wheel of life, which was very similar to what we had created, but we we'd not ever seen it. So that was kind of fascinating. There is something somewhat close with the wheel of life, but um yeah, and and we got together. Do you want to share the whole process of of writing the book and our journey?

Nick Houpt: 23:05

Yeah, I mean, we can talk about it. And I think I had just told you the other day when you called me with the idea of this book, it was a very lonely time for me. It was around Christmas. I didn't go visit any of my family. I wasn't I don't I wasn't in a relationship or anything like that. And you called me and I was at home by myself. And fast forward to now, with all the growth from this book and implementing these action steps, it really helps you open your mind up to what was really going on and everything. When we even first started, I don't think we were even very long in and we started writing, and I tried to stop. Do you remember that?

Justin Bullock: 23:48

No, I don't.

Nick Houpt: 23:49

And I was like, I don't want to do this. I was like, I don't want to do it, and you talked me into it.

Justin Bullock: 23:54

Really? I don't remember this. No, I don't.

Nick Houpt: 23:57

I remember where I was when I was telling you, and I was like, I just don't want to do it. I don't want to do it. I don't, I don't think I can. I don't you don't remember that?

Justin Bullock: 24:06

I well, I was smoking a lot of weed. So and I had a lot going on. That's when I had all those companies. I was running ragging during that time frame. That the first few months of 2020 were insane. You know?

Nick Houpt: 24:19

And so yeah, I I was like, I don't want to do it. And you talked me into it, and you were like, Look, people need what we're creating. And so let's let's just do it. And I was like, you you would not take no for an answer, the sales guy in the I can be a bulldog sometimes. And so then we then we went and we started writing, and we have written this book all over town.

Justin Bullock: 24:40

We have and all over again.

Nick Houpt: 24:42

Yeah, and all over again. We what two years into the book, we were gonna go print it, and we started going around giving talks like to Palm Coast, it was it was done.

Justin Bullock: 24:57

The book was complete, and then Joe Dispenza, Dr. Joe Dispenza, with his breaking the habit of being yourself book came along and I read it, and then I called Nick and said, I know our book's formatted, and I know that it's done, but it ain't done. And I lost my mind. And we had just done a contract together about two or three weeks before that locked us into some form of an agreement because we didn't have that before, so that helped us. The the irony of the timing of that, because now we had something that that deadlocked us. One no one person could take it from each other. And I think that's a testament of our friendship, too, that we didn't feel like it was super pertinent right in the beginning phases to have a bunch of signed agreements and all this stuff. It was like we're doing this, and uh, Nick was not happy with me.

Nick Houpt: 25:44

I was Nick was not happy with just we weren't where we should have been on our own personal growth journeys yet either. And so we we had a big blowout fight with everything, and we actually brought Grayson in to do. Yes, we did.

Justin Bullock: 26:02

Yeah, he mentored us and counseled us through that.

Nick Houpt: 26:05

He came in and heard both sides and he talked about everything, and and then we we came up with an agreement, we decided to move forward, and we kept writing some more stuff, and that's where we created the 10 fundamentals. And I don't I'm not sure what else we put in there. I think that was a main and then a lot of the a lot of the the internal pieces. Yeah, a lot of the internal pieces, and then you got really heavy into what's the word I'm looking for? Quantum physics. Yeah, yeah. And you sent back pages, pages.

Justin Bullock: 26:43

Well that so that was part of the deal, was you know, he he helped me template the stuff out, but I was primarily tasked with being the one to rewrite it since I was the one that wanted to rewrite it. Yeah. So there were times I was up until 6 o'clock in the morning. And yeah, so I sent him pages. There's still I still have a document of of Justin's edits that were left out. It was it's 50 plus pages. Yeah.

Nick Houpt: 27:04

So he sent me pages and pages, and I was just like, what is going on? And this page said the same thing as this page, and that page said the same thing as that page, but in different language.

Justin Bullock: 27:19

Yeah.

Nick Houpt: 27:19

And so then I came in and just kind of took all the clips of everything and the highlight points and put them together. And one thing too I want to acknowledge you about is we did make a good team, and we do make a good team with stuff you bring to the table and I bring to the table, and and how we connect it together. And I think that had had worked out well because your mind is like ideas, content, all kinds of stuff. And I'm like, let's organize it.

Justin Bullock: 27:50

Yeah, I'm high visionary, and I and I think you're you're a mix of a visionary and an operator.

Nick Houpt: 27:55

I'm very good at implementation.

Justin Bullock: 27:57

Yeah, I've become better because of all the qualms and issues I've had with being too high of a visionary. That's the real that was the real estate world for me.

Nick Houpt: 28:05

Yeah.

Justin Bullock: 28:05

Yeah.

Nick Houpt: 28:06

That was and so then we went we went through that. We got through all of that, got to another formatted edition.

Justin Bullock: 28:14

Ah.

Nick Houpt: 28:15

It was formatted again. Shout out James Shakatura.

Justin Bullock: 28:19

Yes, James is the man.

Nick Houpt: 28:21

If you need any kind of design, graphic design, that dude is yeah, formatting, book covers, any kind of logo creation.

Justin Bullock: 28:32

I I refer James all the time, and he's just not only amazing at what he does, but James is like one of the most amazing, loving people he'll meet. Yeah, yeah. Much love, James. We love you, dude.

Nick Houpt: 28:44

And so we formatted it again. And we were like, cool, we're gonna go to print. And Justin strikes again. Strikes again.

Justin Bullock: 28:55

I'm I'm I'm kind of lost too as to which iteration of time this is in. Is this I I was this the contextual editing?

Nick Houpt: 29:02

It was the contextual editing. Oh, yeah, okay. So let's talk about that. For anyone looking to write a book, if you are going through something, now we've had the book edited multiple times.

Justin Bullock: 29:13

Yeah. And shout out to Richard Nicole. Yeah, Richard, you're awesome too for all your editing help. We got to shout out GoCool too. Yeah, we definitely have to go back to GoCool.

Nick Houpt: 29:22

Yeah, because we'll jump on some AI stuff too for how AI how we utilized AI in the book. Not to write our content. Correct. So if you're gonna write a book and use AI to create your content, you're doing the world a disservice and yourself. Now we'll we'll jump into that. Yeah, for sure. But for people writing a book Where were we going with that?

Justin Bullock: 29:45

Not sure. I think we were to we were talking about James. Contextual editing. Contextual editing, yes.

Nick Houpt: 29:50

And so we have had we had it edited from the standpoint of pronunciation, all the grammar, all the punch.

Justin Bullock: 30:02

But we made the same points about a dozen times. So this happened. I'm going to give a big shout out to my buddy Wesley Bay. And I'm hanging out. Wes and I rented a camper and went to I don't know, we're somewhere over by the Live Oak or somewhere. This guy had the camper in his yard, and we're like, we're just going to go canoeing for a couple days and we'll stay in the camper. And Wes actually at that time was wanting to be in an RV. And shout out to him. He is. Wes is full-time in an R V right now, traveling around the country and and living loving his life. So big love to Wes. And uh yeah, so I had him read uh a couple chapters of the book.

Nick Houpt: 30:36

And you guys read it out loud, right?

Justin Bullock: 30:37

Yeah, I read I was reading it out loud to Wes, and boy So if you have a book and you haven't read it out loud to someone, well we had read it out loud because we recorded the entire audio book.

Nick Houpt: 30:48

That was after we had done that, but I think that was a lot of focus on just everything. Yeah. So it wasn't more so uh let's read this out loud and see how it sounds. It was let's get this done.

Justin Bullock: 30:59

Yeah, we were like working and we weren't and we're biased, right? Yeah. There are some legit biases that you can build, you know, there's confirmation bias and all the things. There's your own emotional ties, but I'm reading this to my buddy, and he starts poo-pooing all over it. And he's dude, like you just made the same point like a dozen times in the same thing.

Nick Houpt: 31:18

He said, Yeah, you made that point, and then you made it again.

Justin Bullock: 31:22

Yep.

Nick Houpt: 31:22

He's like and then and then and then and then and then you made it again, and you're beating a dead horse.

Justin Bullock: 31:26

Oh, and my my heart sunk in that moment in that camper with with Wes. I was like, Oh, and the first thing I thought was like, Nick's gonna kill me. Nick's gonna be so angry with me.

Nick Houpt: 31:36

Okay, but we had already gone through the last batch of edits, and did an entire audiobook. And did an entire audio book all the time, and which led us to a lot of growth. And so when you called me, it was positive. I I said I remember I said, I don't want to hire a contextual editor. So if you haven't looked into that, because we didn't even know that was a thing.

Justin Bullock: 32:01

Yeah.

Nick Houpt: 32:02

And so if you haven't looked at it from a contextual basis, if you are writing a book, we highly recommend that. And we were gonna hire one, and then I said, let's ask ChatGPT. And if ChatGPT comes back and says different things about the contextual editing, we can revisit it. And Chat GPT said everything Wes said.

Justin Bullock: 32:29

Yeah. He was right. Wes Wes has been writing since he was a young, uh, a wee lad. So yeah, he he knows. And so Chat GPT got him on board.

Nick Houpt: 32:39

Yep. And so we were open to it and we revisited it. And I and throughout that process of revisiting the contextual editing, that's where I remember I called you two and I said, Hey, that life balance wheel you do with your coaching group isn't even in the book.

Justin Bullock: 33:00

Yep, we added that in there.

Nick Houpt: 33:01

And so we added the rate your life balance chapter, and and so some things, some things that needed to be in there came in where they needed to be.

Justin Bullock: 33:11

It evolved into what it became, and it was a heck of a process to evolve. Sometimes growth is painful, sometimes it's a challenge. But you know, as long as you continue and you you keep together and you communicate lovingly, openly, effectively, yeah. You know, I think there's some lessons in there about business partnerships. I've had some real estate business partnerships. It didn't work out so lovingly and positively, but it's part of it. And and everything in life sometimes leads you to a destination that sometimes you wouldn't have ever expected. Again, six years ago, I would have said, I'm gonna be at this time in my life right now, I'd be a real estate guy, not, hey, I'm about to be a full-time coach and you know operating with tilting the balance. So things sometimes don't happen the way that you anticipate them to. And that's more lessons that we talk about in our book too, which is enjoying that process and letting go of sometimes your anticipation of what you think is going to happen the way that you think it will, and letting things just kind of naturally unfold and and realizing that every ounce of experience that I have from all my past endeavors and all the stuff I've been through and the things that this book has helped that helped me overcome, the stuff that has helped you overcome, it's prepared us for where we are now. So there was a question earlier that you had asked about you know some of the things that that has changed from the book. I used to have an anxious attachment style, and I I no longer do. I have a secure attachment style. Had no idea that that was a primary element of what was plaguing a lot of my romantic relationships. There was, you know, other foods and things that I was abusing, which have that's all changed over the course of six years. You know, it's kind of wild. It was like I was having a discussion with someone recently, and it's you know, I before I was like fixing my engine. You know, I was trying to fix myself. Like my alternator's broken, my transmission's not working right. There were elements of myself that just weren't running right. Now it's like, how do I optimize myself? How do I add this turbo? How do I, you know, it you move to a different quadrant of of self-development. Once you've kind of gotten yourself into a point where you're happy, healthy, confident, secure, and you look at yourself and your life, and doesn't mean that you're always at the top of the mountain. I'm not exactly where I want to be, but I'm on that mountain and I'm climbing every day. And I know that, you know, hey, sometimes to get up there, I got to go around and work myself back just like it's taken us with this book. It's we have to take steps backwards to move forward again. That's part of the journey. Yeah, you do, and then you you get back up and you shake yourself off and you keep moving. Yeah, that's the key.

Nick Houpt: 35:41

So let's talk about tilting the balance and the name. Yeah. Because you you you came up with the name. And so what does tilting the balance look like to you? What what is it?

Justin Bullock: 35:54

So one of my buddies the other day, shout out to Rich Ratcliffe. Rich was like, I'm gonna kind of challenge you on your your book title a little bit. Shout outs. Yeah, lots of shout-outs. Hey, and shout out to you watching and listening. Thank you very much for your time too.

Nick Houpt: 36:05

And and Stephen Roman backs and what was I just saying? Your buddy challenging you about.

Justin Bullock: 36:13

Yeah, he was like, I'm gonna challenge you because he's I went all in on something and it panned out. And I said, That's that's tilting the balance. Sometimes you have here here's the thing. Think of life and as all these separate buckets. And the goal is we want each one of these buckets to be full across the board. So these are our our life areas. Some of your buckets are naturally going to have holes in them. There's some holes that you can fill. These are this is symbolic of insecurities, things that you know are might be taking away, maybe even social influences in your life, you know, certain things that you might not be doing right. You might be responsible for some of these holes and areas that you can fill them. And then there's other areas where it's just a natural leak in the bucket. It it the the water evaporates like it does. So that everybody's buckets are different based on your own life. Some for some spirituality, that bucket might have a larger natural hole. You might constantly want to be involved in in an organization or learning more about spirituality, or you know, for some people that might not be as important. Thing for charitable contribution, same things for business, same things for certain relationships in life. For every everybody has different needs and different areas that fulfill them more than others. So that's what we go through in there is kind of teaching where your holes are at, what holes you need to fill for yourself, but then also having a system of just recognizing, oh, you know, I haven't put the time and energy over here like I need to. Now I need to go back over there and put a little bit more water in because that hole has naturally been leaking out some of my fulfillment.

Nick Houpt: 37:49

And with tilting the balance too, the the reason for it is you're not always going to be completely in balance. And some seasons of life, you're gonna have to tilt and put some of these buckets either aside or not focus on them as much for you to focus on what's most important in that moment or what needs your attention right now. You know, if you're running a business and something crazy is going on with your business and it's requiring you to be very involved, then your hobbies and passions and interests might have to go by the wayside while you fix this problem or issue. And it's the same in all these areas of life because life happens.

Justin Bullock: 38:32

Nope.

Nick Houpt: 38:33

Seasons change, you have kids, you get married, you stay single, you start businesses, you have something completely out of your control happen. And that's where you just have to shift your focus and tilt that balance in your life to understand what's most important and what needs my attention right now.

Justin Bullock: 38:53

Yep. Yeah. So basically, if you're filling one bucket, it's difficult to fill all the buckets at once. There's certain things you can do. I like to go for walks and call my friends while I'm on those walks or my family members. And you know, I'm getting a little bit of health in, I'm getting a little bit of family time in. So there's things you can do to simultaneously fill your buckets, but there's if you're I'm right now we're together. We're in this room. This is what's happening in real time. Nick's not with his wife, with his kiddo. I'm not at the gym. There's there's sacrifices that you make in each independent moment, but that's what you have to look at is that compass of, hey, is this fulfilling me? Is this contributing to my life in the most positive of ways in this present moment? And it really is. It's it's tilting the balance. It's not sustainable balance, it's not always be balanced. It that's not possible. There, there's going to be times where you're gonna have to put your attention and focus in areas where you don't want to in order to put areas in into check. And there's some times where you've got to go, hey, I I just I want to focus over here, but I need to focus over here because this is a little bit more important. And that's what our book does is in a major way, is let you know which area is what, so that you're focusing, you are putting your time, which is your most valuable thing that you have, because none of us know how much of it we have in the long run. So you might as well make the most of it while you have it. And that's what we go through is that system of compartmentalizing and identifying, hey, this is what I want to put my time and energy into, this is what's important to me. And then you can constantly juggle back and forth because it's a it's an all it's a constant game of jug of war. Yeah, yeah.

Nick Houpt: 40:30

And the thing is, too, you may think you know what you want until you rate your life and you see that that's not where your attention needs to go. You may think that I want to set goals in my finances where I want to make $200,000 a year. And then you rate your life and you see that in my romantic relationship, I am very low at a two. In my finances, I'm at a seven. And it makes you become very aware of, oh, my marriage is struggling. I need to shift my focus on that more than I need to work on my business and my finances. So it's an eye-opener and it it really raises awareness because at the end of the day, if you're not aware of what's going on and you're not holding yourself accountable, then you're never going to create the changes that you need to make in your life.

Justin Bullock: 41:28

Right? Yep. Yeah, and that's why our first two fundamentals, spoil alert. The first one is self-awareness. You must first be aware. If you're not aware, then how do you know that there's a problem or how do you know that something's important? And then the next piece is self-accountability. That's our next fundamental because now once you're aware, it's up to you to take responsibility and to change your circumstances or whatever it is that you're aware of to use that in a way that can be beneficial to yourself and to those around you.

Nick Houpt: 41:56

What is what's your biggest takeaway from the book in your life?

Justin Bullock: 42:00

It's a great question. Yeah, I there's a lot of thoughts that are circulating in my mind. One of them is that anything is possible. I think that the biggest takeaway is that there are there's a balance. There's a balance to what you can control, and there's a balance to surrendering to what you cannot. And I think that this book has helped me identify, hey, I I can do my part. This this book is designed to help you understand what your part is, but there's another element that is not your part. That is, you know, one of my good friends, shout out to Matt Tushel, who has been a mentor for us here as of late. You haven't been seeing it as much. I haven't met him yet, but I know the name. Matt has been really awesome. He's been helping us with some of our backend system, our website, and he's been a great mentor. And he had introduced me recently to a friend of his named Pete. And Pete had told me about Gus, God, universe source. However, you look at it. But I think that's the my my segue into that whole key point, which is there's things that you can control and there's things that you cannot. And sometimes how we anticipate things working out for ourselves don't happen the way that we want them to. But if you give it a little bit of time, you'll realize the vast majority of the time it ends up working out in your benefit. You just have to let that time materialize. Just like my life was over in 2020 when I shut down all my real estate companies. And you know, at the time I was going after a million-dollar line of credit because I kept reinvesting all my money into these companies and I needed help. I needed to hire people, and I couldn't get what I needed, and I just snapped, I mentally snapped, and I took a year off, took a whole year and was just like, I need to recenter. And then Gary Booth and I, another big shout out to my boy Gary. He owns a brokerage here, one Realty Corp. That's where I still have my license held. But we started a hedge fund together. And I got a $1.5 million commitment for this fund. And then we decided not to pursue it because through our all of our plans, we had had a whole provision in there that if someone defaulted, that we would one of us would have to take over the project. So I asked him, I said, Hey, if we borrow money, if we lend money to somebody, we partner on a project with someone down in Miami, are you gonna go to Miami and fix the property? He's no, and I was like, nor am I. And then we ended up walking away from it all. But it's crazy. I share all that because all these things that I expected in real estate didn't happen the way I wanted them to. Every last ounce of that experience prepared me for where we're at with tilting the balance. Yeah. So it's like, hey, I didn't expect that, and I I didn't think that that would be how things are. And I'm sure there's a lot of things that you can say too that didn't materialize. I think you were supposed to be a cop, weren't you?

Nick Houpt: 44:41

I came to Jacksonville to be a police officer. Yep. And I started my first business right before I moved here, but I already had it set up to come down here and be a police officer. So I was like, I'm gonna come to Florida, and uh here we are.

Justin Bullock: 44:55

Officer help.

Nick Houpt: 44:56

Yeah. It's funny because I was talking to my 16-year-old the other day. I was taking her to school, and I said, This cop came by and I said, you know, in another life, I could have been driving that police car. And she, without skipping a beat, she goes, In another life, you could have been in the back of that police car. Yeah. And I started laughing. I was like, Or this life. But like life happens. And how many times, as a listener, how many times have you been through something in life to where you thought it was the end of the world, and then later down the road, you look back and you go, Man, I'm glad that that happened. If that didn't happen, I wouldn't have met this person. If that didn't happen, I wouldn't be in this job. If that didn't happen, I wouldn't have learned this major lesson that I needed. And there's times with me where not even that long ago, what four going on four years ago, probably, it I got I got laid off of the company I was working for, and I was making the most money I ever made. And we had a three-month-old baby, and my wife had lost her job at the same time, the same week. And it was scary, but I was able to take six to eight months off, and I was there for every moment of my baby. I was there for the first crawl, the first step, the first laugh, everything. And that's something that you can't get back. So sometimes you think that these tragic events, and some events are tragic, and sometimes you think these tragic events happen and it's the end of the world, and it's not. And you're being directed into a different purpose, into a different calling, a different dharma, and a different area of life for you to learn and grow and step into. And it's creating you to become the person that you are truly meant to be. Well said.

Justin Bullock: 46:55

It's very much the truth.

Nick Houpt: 46:57

So let's let's chat about we had mentioned AI before, and I don't want to, we're we're running a little low on time, and I don't want to do a disservice to not fill in people that are working on books. And and if you're thinking of writing a book, I highly recommend it. It's it's a process, it's a lot of work, but it is fun, it's rewarding. And then when you get to hold it in your hand, it's an amazing feeling. It's an amazing feeling, and everyone has something to say. So if you're gonna be writing a book, how about some some tips and tricks for some for people to understand, some things to look out for? And you are the AI guy for writing books with with you. I mean, I utilized AI during this process, but you really plugged in AI to help us really get this book where it needs to be. Again, not writing the content, but helping us understand research and helping us know where to format stuff and helping us come up with just different ways of saying certain things, stuff like that. So, do you want to give a few tips to someone that is thinking about writing a book or is in the process?

Justin Bullock: 48:10

Yeah, I've I've been on a shout-out roll over here. I'm gonna give one to Ryan Wegner with Million Dollar Book Method. And so we we had bought his course, and that was very helpful with learning about, you know, what one of the things that Nick and I did, and we have to give another shout-out to Go Kul Matathil.

Nick Houpt: 48:26

Yes.

Justin Bullock: 48:27

So when Nick first when we first got together with this, Nick wrote all of his thoughts in paragraphs. And I wrote all mine as bullet points. And we actually had a young man, Gokul Matathil, awesome young man. He's a now a uh graduate from Universal. Yeah, he's got a production company, he's a graduate of the University of Michigan. Just I met him in the town center when he was in high school. He pranked me and was like, dude, you're the guy from the internet. And I'm like, what? And then I saw him later on walking with a camera with his buddy. And I but and I had I had done my Aladdin ad.

Nick Houpt: 48:59

He just had a Taco Bell commercial go viral.

Justin Bullock: 49:01

Gokul did? Yeah. I didn't see that. Yeah, he he's a stud. Gokul's a stud. And so I I had filmed an Aladdin ad for real estate. I was like, I can show you a home. And I rented a monkey and uh this whole shebag. And so he edited all that footage for me. And I I came back to him and was like, Hey, would you want to help us ghostwrite this book? Because we have all of our stuff together. So that's really AI wasn't a thing. Yeah, this was this was in 2020 before ChatGPT and all that had taken off. So basically, we gave all of our thoughts over to GoCool. He gave it back to us, and then Nick and I refined it all. So that's my number one advice to you is table of table of content, your your key points, but do your table of contents for your overall book first. So if it was your premise, then your chapter one, chapter two, chapter three, chapter four. Try to get your key chapters and then go chapter by chapter and do your key points. And you can write them out, or you can bullet point them however you want. And then that's where now you can have AI ghostwrite for you. I actually came up with my own writing prompt. So I have a three-page writing prompt that is my writing style, how I want things, you know, certain words not used in the same proximity, or certain ways of phrasing and and ways that things are. So it's a little more advanced, but essentially you can just go in and there's I would say that clawed AI anthropic is like the major leagues of writing. But I think it's a it's a little bit better than Chat GPT, but you're limited to how many uses you can use. So I would use ChatGPT and vacillate back and forth between the two. So knowing about what softwares to use is another key component. That's another lesson in here. So table of contents, having all of your subcontents listed out so that it's very clear what information you're going to put in each chapter, and then doing all of your refining. And you can use AI to help you write it. You can use you can use AI to help you edit your own writing. You don't necessarily have to use AI. It's just a very amazing tool. It made it made things much more efficient than our first wave when we were going back and forth on our own. But at the end of the day, you do want somebody to go through, make sure that once you're done, that you have all your editing done, grammatical, punctuation, you know, all those things, but also contextual editing. And if we weren't clear, contextual editing is making sure that your key points aren't redundant, that you're not saying the same thing over and over, that your key points aren't redundant, that you're key points like that. So you want to avoid that in your writing, is the point.

Nick Houpt: 51:37

One thing I would say to someone writing a book too is don't focus so much on what you think people are gonna think. If you have something to say, say it, clean it up and see what happens. You know, have fun with it and and just go for it. Yeah. If you're thinking about writing and you haven't yet, and I I've talked to so many people that have said, Oh, I want to write a book, then just do it.

Justin Bullock: 52:04

Yep, you gotta get started.

Nick Houpt: 52:06

You gotta start.

Justin Bullock: 52:06

You gotta get started with any idea that you have, it begins with making a plan and then getting started. And I I think that that's a fundamental piece of it all, is that's my advice there was to make a plan first before you get started. Because that plan is what kind of helps you stay on track. And if if you look around, even in the frame of what you're looking at at the moment, most everything around us was made with a set of plans. These chairs, this table, our book was made with a set of plans later. Took us some time, which is why we kept going back and forth. Most things in life are made with a set of plans, and it's very important before you you embark on on an endeavor like that that you have some form of a plan.

Nick Houpt: 52:45

And plans change too, so it doesn't have to be set in stone. Yep. You know, have a plan, start and then adapt and adjust. Sometimes the wind blows in different directions. You have to adjust your sails and then you just go with it. And that's that's what you have to do.

Justin Bullock: 52:59

Yep.

Nick Houpt: 53:00

Now, if I'm a listener, sitting here watching you, what is something that we haven't talked about that whether it's about the book, whether it's about your personal journey, whether it's about business, whatever you feel, what is one thing that you want to say to someone that you want them to take away with?

Justin Bullock: 53:23

Hmm, good great question again. I want you to take away as the listener or the watcher, the viewer, that anything is possible for the most part. You know, there are certain things that are physically, you know, you're not gonna fly off a 30-story building unless you have the right tools. But for the most part, you can't be afraid to go after what it is that you want most. I think that's what I want what I want to tell you is that just go after it. And you'll you never know what doors will open and who will be there to support you, and how things just can can happen in the most abstract of ways. Like, too many examples I can give you, but even like with where we are with our website right now, I met Matt in a sauna. And we became buddies, like talking in the sauna, and then now he's been a huge role in in helping us get to our next level of where we are. And it was a happenstance meeting, and he's been a a really great friend and a great mentor, and you just don't know how things will unfurl for you if you take the steps. So it's not being afraid to take those steps and understanding that you can do your part and that there's a whole nother side of that, which is you don't have a lot of control over sometimes how things are gonna happen. Just like I didn't think that I was gonna meet Matt and Asana. I didn't know he was gonna be there. I just so happened to be at the gym the same time that he did, and that's how life is sometimes the chance encounters, the chance opportunities, the chance connections, things that are beyond your control. Just like Nick and I, we met at a networking event. I moved here to be a health insurance broker, and then I was offered a huge promotion. I declined it, and I was fired the next week because the gentleman that offered me the promotion needed my salary to hire who he had wanted me to become for him. And and we're still in on good terms to this day, too. That what is what catapulted me into real estate. Real estate is what catapulted me into tilting the balance. So everything just kind of happens sometimes beyond how you think it might even happen. So it's doing your part. And we met at a networking event and a quick thing. So on our book, there's two Adirondack chairs. One is blue, one is pink, and I don't still have my same original shirt, but Nick and I wore the same, he invited me to dinner after we met at that networking event. I had stood up and was like, I just moved here to Jacksonville, and then we ended up going to dinner, and we wore the exact same shirt, except for his was pink and mine was blue, and that's what our cover is there, is symbolic. And then we decided to rock the the pink and and blue today.

Nick Houpt: 55:50

So well, without with all of your growth throughout these last almost six years with the book, you've discovered attachment styles and relationship styles and what really letting go and not being in control and understanding your your beliefs about money and everything like that. I feel like there's been so much growth with both of us during the process of this book. So, with being on the Life Well Balanced podcast now with how your life is, how do you define a life well balanced?

Justin Bullock: 56:33

I think a life well-balanced is always knowing what is important to you at all times and always pursuing that fulfillment and meaning in your life.

Nick Houpt: 56:43

Nice. So we're at the end here, and at the end of every episode, we do a speed round called balanced or unbalanced. I'm sure you're familiar. So we're gonna run through. I'm gonna ask you something. Balanced or unbalanced. You tell me if it is. If you want to elaborate more, cool. If you want to keep on moving, that's fine too. Balanced or unbalanced, spending almost six years writing a book.

Justin Bullock: 57:11

Balanced.

Nick Houpt: 57:13

Balanced or unbalanced, beating yourself up when you fall short of a goal.

Justin Bullock: 57:20

Unbalanced.

Nick Houpt: 57:23

Balanced or unbalanced saunas.

Justin Bullock: 57:27

It depends on how often you're in there.

Nick Houpt: 57:29

And how long too, probably, right?

Justin Bullock: 57:30

Right. How long, how often? Yep. There's there's overexposure.

Nick Houpt: 57:34

Balanced or unbalanced. Cheat days.

Justin Bullock: 57:40

Again, depends on how many cheat days you have and how many you allow yourself.

Nick Houpt: 57:44

Okay. Balanced or unbalanced, utilizing AI for every area of your life.

Justin Bullock: 57:55

Balanced in the approach that you do. And I'm gonna steal that moment to do a quick shout out. So that's one of the programs that we're offering right now through Tilting the Balance is it's called the Life with AI Academy. So I see a lot of people right now teaching all about this is how you make money with AI. This is how you market and sell and make money. Money, money, money, money. And then if you're after you're done learning about how to make money with AI, we're gonna teach you how to make money with AI. What about all the other areas that you can use AI? Yeah. From your personal life, your romantic life, your charitable contributions. There, there are so many other life areas. So I've I've built a program, it's through Tilting the Balance, where we teach you how to live with AI. And it's kind of a of a f philosophical aspect that life with AI is here. You're not going to avoid it. You can't ignore it. It's just going to continue. So it's important, in my belief, to get on the on the ball with that now and to learn. So that's what we have as a program. We you'll get a copy of the book with the program, but we'll teach you how you can maximize your life using AI in all life areas, not just centered around how you make a couple bucks.

Nick Houpt: 59:01

And an example of that, and when Justin called me about the idea, I just that morning, I was utilizing AI helping me figure out my nutrition that I wanted to do because I'm doing one of my 30-day challenges, and I wanted to make sure I had the right idea of the different snacks to have throughout the day. Should I snack? If I'm going to do juice, what kind of juices should I do? All to help me with my nutrition and everything in my body. And so you can utilize AI in every area. And so this is going to be a really cool program. And last but not least, balanced or unbalanced coming on the Life Well Balanced podcast.

Justin Bullock: 59:42

Super balanced.

Nick Houpt: 59:43

Yeah. Yeah. Now, is there anything we didn't cover that you would like to share?

Justin Bullock: 59:48

I think that we've we've covered a lot. Yeah. But yeah, you know, the Life with AI Academy is upcoming. We do have our founders' group right now. So for the first thousand people, Purchase a copy of Tilting the Balance, you are going to get a signed hardcover version by both Nick and I. You'll instantly receive a digital download, our digital copy of the book. You'll also get the ebook, which is probably going to be live by the time this recording is syndicated. You're going to receive a copy of our audio book when all that is said and done. And then also exclusive promotions and discounts for life. So that's is limited to the first thousand people. We're very blessed. We already have about a hundred people or so up to this time of the moment that we're in.

Nick Houpt: 1:00:33

October 31st. Yep.

Justin Bullock: 1:00:35

Halloween. I asked Nick, I was like, should we dress up? And he's like, Yeah, but by the time this comes out, we're just going to look kind of silly up there. So we're we're wearing our normal costumes today. But yeah, so if you want to get in on the founders group, then that is available to you. And how much is all that going to cost? Our book is $37.95. And that's all we're asking you to pay for all of that. And we're going to pay your taxes. If you're in the continental United States, we're going to pay your shipping on the book, and we'll cover the majority of everything for you so that you can jump in and have access to everything that that we have right away.

Nick Houpt: 1:01:10

Yep. Yep. Now you can you can go to tiltingthebalance.com.

Justin Bullock: 1:01:15

Dot com. Tilting the balance.com and you'll find everything that you need all right there for you.

Nick Houpt: 1:01:19

Yep. Man, that was a lot.

Justin Bullock: 1:01:22

Yeah, this was fun. I appreciate this today.

Nick Houpt: 1:01:24

This was great. So where can people find you?

Justin Bullock: 1:01:26

So you can also find me at tiltingthebalance.com. So we do have some coaching offers on there. There's one-on-one coaching. If you're looking to take things to the next level and you want some direct guidance, that is available for you. We also have some group coaching that's about to become available for different life areas. And we've got the Life with AI Academy that's an option for you. And something really fun that I'm working on with a partner is it's a workbook, and we're building out an entire AI program that will walk you through completing the workbook. So that's coming out too as an added bonus for anybody. And our founders group may or may not get exclusive access to that at no cost up front, too.

Nick Houpt: 1:02:04

So how about social media?

Justin Bullock: 1:02:05

So on social media, you can find me under Coach Justin Bullock. I'm on most of the major platforms. And if I'm not, I will be by the time this is done.

Nick Houpt: 1:02:15

Yep.

Justin Bullock: 1:02:15

Yep.

Nick Houpt: 1:02:15

Awesome, man. Thank you so much for coming out. This was great.

Justin Bullock: 1:02:18

Thank you. Yeah, this was fun. I'm glad we were able to do this together today. And for the viewer and listener, thank you all very much.

Nick Houpt: 1:02:24

Thank you. Thank you.

Justin Bullock: 1:02:25

Yeah. Hope that you found this to be impactful and educational. That's all we want to do from here is help.

Nick Houpt: 1:02:30

Awesome. The Lifewell Balance podcast is proudly supported by Cole PR software consultants. Cole PR helps small businesses, nonprofits, and government organizations bring their big ideas to life through custom software, AI-powered solutions, and seamless system integrations. Whether it's building smarter workflows, creating secure digital platforms, or scaling your technology with confidence, Cole PR combines global talent with practical delivery to make innovation accessible and affordable. Visit ColeprSC dot com to learn more about future proof solutions built for today.